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A taste of Italy comes to Watford with the opening of Joe Delucci’s

Popular authentic Italian gelato brand, Joe Delucci’s, is set to tantalise the taste-buds of Watford after setting up shop in intu Watford shopping centre, creating seven jobs.

The 150 sq. ft. parlour, which is located near Starbucks on the lower mall of the shopping centre, will supply a range of fresh, authentic gelato and sorbetto in over 24 tantalising flavours including favourites Nocciolata (chocolate hazelnut), Cherry Ripple and Dulche de Leche, all of which are made in Italy. Watford residents will also be able to enjoy flavour-packed milkshakes and fruit smoothies made using Joe Delucci’s delicious gelato.

Richard Pierce, co-founder of Joe Delucci’s, said: “We are delighted to be opening our latest parlour in Watford. The area is vibrant and has great potential and we’re confident that our delicious gelato will prove very popular with residents and visitors alike."

“We’re extremely proud of the fact that all our ice cream contains a higher concentration of fruit and uses more natural, lower fat ingredients than traditional ice cream. This means it’s free from artificial preservatives, colourants and genetically modified ingredients making it a very tasty, high-quality ice cream."

“The parlour is the perfect setting to spend time with friends or for families to bring their youngsters as it offers a casual but vibrant atmosphere. We pride ourselves on being able to cater for guests of all ages and for all taste buds and look forward to welcoming everyone to our new parlour.”

All Joe Delucci’s flavours are gluten free, with many dairy free options also available.

The parlour is open seven days per week between 9am to 6pm Monday to Wednesday and Friday, 9am to 9pm Thursdays, 9am to 7pm Saturdays and 11am – 5pm on Sundays.

For more information on Joe Delucci’s, visit:, follow Joe Delucci’s on Twitter: @JoeDeluccis and ‘like’ the Facebook page: Joe Delucci’s Ltd.

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