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Boost for New Market with Trader Expansion

Only 12 months on from the opening of the brand new Watford market, two of its traders are marking the occasion by expanding their presence in what is quickly becoming one of the town’s most popular shopping destinations.

Many of the market’s stallholders are reporting an increase in trade and the site’s operator, Town and Country Markets Ltd, has a waiting list of traders wanting to move in – a clear sign that the market’s popularity is growing stronger as more shoppers discover what its 26 independent businesses are offering.

Aylesbury Fisheries and The Speakeasy Diner’s are both doubling their space within the market in response to growing customer demand.

Kim Curran, the proprietor of the Speakeasy Diner, said: “Back in May of this year I was working in Tesco and following redundancy, I decided to take the plunge and start my own business in the market. After a slow start, we’ve started generating a lot of interest and we’re in the fortunate position of having outgrown our current unit.”

“We pride ourselves on providing an authentic American dining experience and our range of freshly-cooked food such as hot dogs and burgers, along with other home-made treats such as waffles, cup cakes and cookies are really proving popular, as are our choice of 20 different flavours of milkshake."

“This move to a larger unit will enable us to seat twice as many customers and for those wanting to take their food away, we’ve set up a pre-ordering telephone hotline so that our customers can avoid queuing during the busier times of day.”

The fresh fish business Aylesbury Fisheries also is taking on an additional unit, in order to better serve its customers with an expanding range of produce. They not only supply local shoppers, but also supply some of the area’s best restaurants with seafood.

Joe Stokes, the owner of the business, commented: “I’ve been trading for 25 years, having originally started when the market was in its former home in the Harlequin Centre. Although a many were a little sceptical when the market was moved last year, I’ve been delighted by the way in which trade has started to increase and I’m really pleased to have been able to expand into this extra space.”

“We’ve developed a loyal customer base by providing some fish that other fishmongers don’t normally offer, such as wild sea bass and wild halibut, along with some of the old favourites such as Dover sole, lobster and freshly dressed crabs.”

“Aylesbury Fisheries is a family-run business and as such, we really care about providing the freshest, highest-quality produce at reasonable prices – making good food accessible to everyone. More of our customers are turning to fish as a regular part of their weekly food shopping, which given the recent publicity surrounding processed meats, can’t be a bad thing.”

Andrew Sparrow, director with Town and Country Markets Ltd, added: “We’re delighted that trade is increasing for our stallholders and with the introduction of our first German Christmas market that’s set to take place throughout the whole of the forthcoming festive period, we’ll be attracting many more shoppers into the town who’ll also get the chance to discover what our regular, all-year-round market can offer.”

To find out more about the market, its traders and the forthcoming events, please visit

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